Meet the team

Meet the amazing GV Fitness Centre team who make our gym so awesome!

GV Fitness Centre Team

Daniel Pembroke

Gym Instructor

After a big shakeup in my life, I focused all my attention and drive into helping others achieve their fitness goals via personal training. With many years’ experience working with clients from diverse backgrounds and disciplines I feel very confident taking on new challenges and using my knowledge of the fitness industry to help others.
More about Daniel


I’m easy going and sociable, my interests apart from exercise and sport include fishing, photography, gardening, playing guitar and travelling. Travelling has been a big part of my life. Recently returning from a 4 year round the world trip with my wife, we have shared many great times together exploring what the world has to offer.



My first introduction into fitness and sport was at the start of my teens where I took up athletics as a javelin thrower, I quickly progressed to be ranked number one in the UK and broke four GB records for my age. In the summer of 2012, I qualified for the London Olympics. In the same competition, I picked up a career shattering injury to my elbow which subsequently stopped me from competing in the Olympics and pursuing my sport.


Fitness qualifications

  • Level 3 personal trainer
  • Level 2 gym instructor
  • Boxercise instructor
  • Spinning instructor
  • Circuit training instructor


Interests and specialisms

The aspects that I enjoy the most about fitness and exercise are seeing, feeling and living the rewards that it gives you, exercise frees up the world around you and lets you physically and mentally cope with life’s stresses. As a personal trainer, I would say my style of training is motivational, fun and enthusiastic. My specialities are functional training, weight loss and postural realignment.

Malcolm Jones

Gym Instructor

I have recently retrained and recommenced my career as an exercise professional. You will find me in my element on the gym floor, weather I am delivering a class, taking a client for PT or just mingling with the members. I’m a bit of an all-rounder but my specialities are in conditioning, body aesthetics, fat loss and core strength/stability.
More about Malcolm


I am a qualified level 3 Personal Trainer with 7 years previous experience in the leisure industry.

My interest in exercise and fitness started at a very young age. As a teenager I played many sports, mainly football and athletics. I was a Birch field Harrier, running middle distance. Then I got interested in weight lifting and I took a course in City and Guilds leisure and recreation. During this time a gained many other qualifications. The BAWLA Gym instructor and National Pool Lifeguard awards helped me to get a job with my local leisure services. Throughout the 90’s I took my fascination in bodybuilding to another level and entered a few competitions with national associations. After many, years working within both public and private facilities, I changed career and eventually became a social worker.

I am fascinated by the human body, its mechanics and functions, and therefore I have good knowledge of anatomy and physiology. I don’t just need to know what works but HOW and WHY it works.

I consider myself an ambassador for exercise as it not only improves lives but actually saves lives in more ways than you can imagine.



Fitness qualifications

  • Level 3 personal trainer
  • Level 2 gym instructor
  • REPS Registered
  • First Aider
  • British Amateur Weightlifters Association (Harborne) Coaching Award: Weightlifting
  • City & Guilds levels 1,2 ,3 : Leisure and Recreation
  • National Pool Lifeguard Qualification
  • Pool responder
  • STA Swimming Teacher


Interests and specialisms

I am a big “foodie” and enjoy cooking. I love formula1 and motor racing in general, if it has an engine and goes fast it’s got my attention. I focus strongly on my own training and well-being. At the end of the day I’m quite happy relaxing watching a good crime drama.

Melanie Schindele

Gym Instructor

Mel is the newest of our three instructors to join the team having initially joined us as a volunteer. She has now obtained her level 3 gym instructor/personal trainer award and is a very popular instructor delivering both a wide range of top-quality classes and fantastic training advice in the gym.

More about Mel


I was born and raised in Bavaria in Germany. I moved to the UK in 2017 and have been living in Hereford ever since.

My main passion lies in fitness. In my teenage years, I had a period where I was quite ill and was strongly advised against any form of sport. This was particularly difficult as it was something I always loved. When I recovered, I promised myself I would never take my health for granted and take advantage of what I can do every day.
My passion for physical activity grew and so I decided to do my Level 2 and Level 3 Personal Trainer, so I could pass on the joy it brought me to others.

As I really enjoy cooking and trying out new dishes, I decided to deepen my knowledge in nutrition and studied my Level 4 in Weight Management and Athletic Performance. Nutrition is the solid foundation that any training regime should be based on, after all!

I consider myself a rounded personal trainer, with sound knowledge in all aspects of fitness and nutrition. I particularly enjoy resistance and circuit training. I am currently studying to become a Yoga Instructor and plan on studying Pilates in the future.


Level 2 Fitness Instructor
Level 3 Personal Trainer
Level 4 Nutrition for Weight Management and Athletic Performance
Level 3 Diploma in Yoga
REPS Qualified



Growing up near the mountains, I learned to ski from a young age and love to ski and ski tour whenever I get the chance. I also love rock climbing and have been on many adventures all over the world to some of the most stunning areas for rock climbing, usually coming back with a scrape or two!

Caz Jellard

Gym Volunteer & Run Leader

A busy mum Caz is also a committed and highly active volunteer at the GV Fitness Centre. Caz currently supports the gym instructors during busy periods and is learning all about how a gym operates with a view to training as a gym instructor.

More about Caz


I have a bubbly and enthusiastic nature and I consider myself a ‘people person’ and enjoy hearing their life stories and journeys. I feel I am a compassionate person and thrive on seeing and helping others develop and grow in achieving their goals.


I focus my interests in long-distance running, kettlebells and core work.
Cooking, food and nutrition is a huge part of my life and dedicating these aspects into a lifestyle choice. I have also started to work more on strength and conditioning since I have been fortunate enough to earn a place on the volunteer scheme.

Currently, I am very excited to be asked to develop and run the new running club here at GV Fitness and also to start my level 2 in Fitness.

In the future, I plan to take my level 3 in fitness in the hopes of becoming a Personal Trainer and specialising in nutrition.


My main hobby when I was young was horse riding and I progressed into Three Day Eventing and competed at an international level. During this time I maintained a keen interest in long-distance running and to date have completed over 20 half marathons and marathons.

Caroline Price

Volunteer Aerobics Instructor

Caroline is an experienced aerobics instructor who for many years ran her own successful fitness business ‘Bodymoves’. Living locally Caroline has been a big supporter of the GV Fitness Centre from day one and we are delighted that she was able to get involved as a volunteer and help us bring an aerobics programme to the centre.

More about Caroline


I am very sociable and really like meeting new people. I love training and enjoying the great outdoors.

You might not realise it but I am a bit of adrenaline junkie! I met my husband John when I co-drove for him in the National Tarmac Rally Championship. John won the championship 12 times, 5 with me as his co-driver!

After a career with the MOD in Somerset, I relocated to Herefordshire to get married and start a family. With our daughter growing up, I was keen to get back to work so decided to make my passion for fitness into a business. I enrolled in an Exercise to Music NVQ course and after completion, my business ‘Bodymoves’ was started. Unfortunately, my husband’s ill health forced me to stop my business and I now work as a dispenser for a GP practice.

As soon as GV Fitness arrived on my doorstep I joined and have really enjoyed seeing it develop. When I was asked if I would be interested in helping deliver the aerobic classes, I couldn’t refuse!! It’s been great to be back doing something which I enjoyed doing for so long!


My fitness journey began with an aerobics class with my mum at the age of 18. This led to running, the gym and the recent addition of cycling.


I enjoyed running several different aerobic based classes to all ages and abilities for 8 years. Since I stopped running my own classes I’ve continued to keep up my exercise routine. It’s really great to be back teaching again now.

Esther Byford

Gym Volunteer

Esther has been one of our volunteers since the gym first opened. and has been enjoying learning all how the gym operates whilst providing valuable support to the instructor team running GV Fitness one evening a week.

More about Esther


Esther first joined a gym on the advice of a physiotherapist to help with backache and a nasty bout of sciatica and she hasn’t looked back. The backache has completely gone, no more sciatica and she is feeling fitter and happier. She loves attending fitness classes including boxercise, boxfit, barbell classes, pilates, aerobics and so on.


Although she loves attending all sorts of fitness classes, her passion is yoga. Esther loves the sense of wellness and relaxation that comes from a yoga class and the opportunity to gain flexibility and strength. With the help of the GV Fitness Centre volunteer programme, Esther hopes to train to be a yoga teacher.

Lin Leong

Hatha Yoga Instructor

Lin runs two classes a week for us currently. She is an extremely popular instructor who has taught Yoga for over 10 years. Lin holds an advanced Yoga Teaching diploma in Hatha Yoga.

More about Lin


 I love teaching all levels and abilities but I feel very passionate about introducing Yoga to people who have never done it before or who think that Yoga isn’t for them. Yoga is for every body! You will find my classes to be a friendly, supportive and safe space in which to practice Yoga. Classes are moderately paced with focus on breath and alignment. You will be encouraged to work at your level and to honour and be respectful of your body and your abilities. I provide variations and adaptations so that all practices are suitable for every individual. You will leave the class feeling calm, grounded and energised.



I am a Physiotherapist of more than 20 years, specialising in neurology. I weave my anatomy and health knowledge into my Yoga teaching. When not teaching or doing Yoga (or Physio) you will find me spending time with my husband and twin daughters, enjoying my new found love of running or staring at a starry sky.